Now short-form videos, often 60 seconds or less (now up to 3 minutes or less), that are educational and entertaining are how people decide who and what they want to learn more about.
Test ideas quickly! Short videos even show up in Google search results.
It's a great way to build a personal or company brand.
A hands-free way to make a good first impression.
Share your expertise through a traditional audio-only podcast. Or show even more of your style in a video podcast.
Both options can be broken down into several engaging bite-sized points on social media.
zutBe, a tech accessories firm in Los Altos, California, wanted to share its mission with a video that could be reused multiple times.
I interviewed the founder, Sargon Eshagh about their core values. This helped him talk naturally.
They've used this video quarterly as their audience has grown since Q2 2023.
It's been watched several thousand times across all their platforms which has increased brand recognition and made customer acquisition easier as they do outbound B2B marketing.
Gean Van Horn's VanRocha VIDEO podcast amplifies professionals who inspire the rest of us.
For many of his guests, this helps them refine their core values.
Listeners also get to know Gean as a host making building partnerships much faster and easier.
In many industries, professionals create long reports that others scan at best, but don't properly read.
Dr. Barbara dos Santos knew that was not the best way to showcase her skills to decision-makers.
So she decided to show them and simplify an often overcomplicated topic, clean energy.
Gaby is a brilliant interviewer. She has a special talent for making complex ideas simple. Her questions are like magic; they pull out the heart of what you're saying. I'm amazed at how she can understand everything so quickly and easily.
This year, I've been coached by Gaby for my upcoming book, "6 Cs for Healthy Teams: A Future Beyond Command and Control". She's given me the perspective I need to speak to my target audience. She's been a gentle accountability partner. Gaby has also inspired me to stretch my comfort zone to use social media in new ways. It's been a pleasure, and I'm still learning from her.
I highly recommend Gaby. She keeps her promises, she is flexible and, most importantly, she brings value.
And it all started with her cold contact! She knows what she's doing and she's doing what she knows!
Gaby was born at the beginning of the modern digital age and has been a digital native since she was three years old. She is able to dominate technology and use it to help others make Quantum leaps in whatever they wish.
Since she has a love of languages and is an accomplished polyglot, she has used technical advances to enable her to train people Earth wide to greatly improve their English speaking skills.
It has been exciting to watch Gaby manage her International Podcasts: Clever Hybrids and Crossing The River. Her dominance of the tools required to makes her guests stand out and be heard is exceptional.
I look forward to watching her media and language companies grow and evolve with cutting edge advances!
Ready to start publishing dynamic digital content to build your tribe?